Google has launched the Pixel Upgrade Program in India, offering customers the chance to own and upgrade Pixel smartphones annually at just Rs 3,333 per month. With a 24-month no-cost EMI plan, assured buyback, and partnerships with Cashify, Bajaj Finance, and HDFC Bank, the initiative makes premium Pixel devices more accessible.
Main Story: Google Simplifies Pixel Ownership in India
Google has unveiled its Pixel Upgrade Program in India, a first-of-its-kind initiative designed to make premium smartphone ownership more affordable and flexible. Starting at Rs 3,333 per month, customers can purchase select Pixel devices on a 24-month no-cost EMI plan and upgrade to the latest model after just nine months.
The program is available through partner retailers and financial institutions until June 30, 2026, giving Indian consumers a convenient way to stay updated with Google’s flagship technology without the burden of large upfront costs.
Key Highlights & Notable Updates
• Affordable Access: Pixel phones available at Rs 3,333/month via 24-month EMI.
• Upgrade Flexibility: Customers can switch to a new Pixel after nine monthly payments.
• Assured Buyback: Old Pixel devices can be traded in for added value.
• Partnerships: Program supported by Cashify, Bajaj Finance, and HDFC Bank.
• Limited Availability: Runs at select retail stores across India until June 30, 2026.
Major Takeaways
• Google is targeting value-conscious buyers by easing financial barriers to premium devices.
• The initiative ensures annual access to the newest Pixel models, boosting brand loyalty.
• Partnerships with finance and trade-in services highlight Google’s ecosystem-driven approach.
Sources: Indian Express, Digit, News24, Google Blog, Times of India, Moneycontrol