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Plastic-Free July Just Got a Star-Studded Boost: Dia Mirza Leads the Charge


Updated: July 08, 2025 09:46

Image Source: tide-turners.org
Actress and UNEP Goodwill Ambassador Dia Mirza has kicked off PlasticFree July with a powerful tribute to India’s youth, spotlighting their role in combating plastic pollution through the globally acclaimed Tide Turners Plastic Challenge.
 
Key Highlights from the Campaign:
  • Over 700,000 young Indians have been mobilized under the UNEPled Tide Turners initiative, making it one of the largest youthled environmental movements in the country.
  • The campaign recently clinched the prestigious Prince Talal International Prize for 2024, standing out among 62 global entries for catalyzing behavior change at scale.
  • Mirza shared her reflections on a recent World Environment Day event at the United Nations House in India, where she witnessed firsthand the energy and commitment of young changemakers.
Dia’s Call to Action:
  • She urged citizens to reflect on their consumption habits and reduce their plastic footprint during PlasticFree July.
  • Emphasizing the widening gap between plastic waste generation and management capacity, she called for urgent, conscious choices at the individual level.
Why It Matters:
  • India generates over 3.5 million tonnes of plastic waste annually, with youthled interventions becoming critical to reversing this trend.
  • The Tide Turners initiative empowers participants through education, awareness, and community action—creating a ripple effect across schools, colleges, and local communities.
The Bigger Picture:
  • As a UN SDG Advocate, Dia Mirza continues to amplify grassroots efforts that align with global sustainability goals.
  • Her message: every small action counts, and the youth are not just the future—they’re the force of now.
Sources: The Hans India, Munsif Daily, NewKerala, IANS

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