“Please Keep the Bling Down”: Singapore’s Senior Minister Urges Immigrants to Respect Local Norms

Image Source: Hindustan Times

Singapore’s Senior Minister Lee Hsien Loong has advised wealthy immigrants to avoid ostentatious displays of wealth, such as revving Ferraris or splurging on $20,000 champagne. Speaking at Chatham House in London, he emphasized the importance of social harmony and respectful integration amid rising concerns over cultural friction and public perception.

Tone It Down: Singapore’s Lee Hsien Loong Sends a Clear Message to Flashy Newcomers

In a candid and widely discussed statement, Senior Minister Lee Hsien Loong has urged immigrants in Singapore to “keep the bling down”, warning that excessive displays of wealth could disrupt the country’s social cohesion. The remarks were made during a public dialogue at Chatham House in London on October 27, 2025, where Lee addressed Singapore’s geopolitical stance and domestic challenges.

Key Highlights from Lee’s Statement:

Respect for Social Norms

Lee emphasized that while immigrants are essential to Singapore’s growth, they must adapt to local expectations.

He cautioned against behaviors like revving luxury cars at night or popping $20,000 champagne bottles with sparklers, which may alienate locals.

Cultural Sensitivity Matters

The minister noted that wealth alone doesn’t earn respect in Singapore.

Integration requires humility, discretion, and understanding of the city-state’s values, which prioritize modesty and community harmony.

Singapore’s Unique Identity

Lee highlighted that Singaporeans are recognized by their mannerisms, attire, and interactions, which reflect a distinct national identity.

Immigrants should aim to blend in respectfully, rather than stand out through material excess.

Global Context and Domestic Balance

The dialogue also touched on Singapore’s neutral foreign policy, especially amid US-China tensions.

Domestically, the government seeks to maintain economic openness while ensuring social stability.

Public Reaction and Viral Impact

Lee’s remarks quickly went viral, sparking debates on immigration, wealth inequality, and urban etiquette.

Many Singaporeans supported the message, viewing it as a timely reminder of shared civic responsibility.

This statement reflects Singapore’s broader approach to inclusive yet disciplined multiculturalism, where economic success must coexist with social grace. As the city continues to attract global talent, its leaders are reinforcing the need for respectful integration over flashy assimilation.

Sources: LiveMint, Hindustan Times

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