Prada’s ₹69,000 Safety Pin Has Netizens Saying, ‘My Grandma Could Do Better!’

Updated: November 05, 2025 13:47

Image Source : YouTube

Italian luxury fashion house Prada has stirred a mix of disbelief and amusement by selling a safety pin brooch for ₹69,000 ($775). Social media users have reacted with humorous criticism and skepticism, questioning the pricing of such an everyday item wrapped in luxury branding.

Prada, known for pushing the boundaries of fashion and luxury, launched its latest statement piece: a metal safety pin brooch retailing for roughly ₹69,000 (around $775). The item, part of its high-end accessories collection, features a minimalistic metal pin enhanced with a colorful crochet thread detail and Prada’s signature logo charm.

The hefty price tag quickly attracted attention and drew sharp reactions from netizens worldwide. Social media users humorously dubbed it overpriced and questioned the rationale behind branding such a common item with exclusivity. Comments ranged from “My grandma could make this better” to “I could recreate this easily with materials around me.”

Critics highlighted the growing trend among luxury brands to repackage everyday objects with exaggerated price points, sparking a global debate on the perceived value of high fashion. Some users voiced a sense of incredulity, wondering how far designer brands could push the concept of luxury.

Fashion influencers added their voices too, with some describing the product as “art” while simultaneously acknowledging the humor behind its over-the-top price. The safety pin is available in three vibrant colors—light blue, pink, and orange—allowing buyers to pick a subtle yet flashy statement piece.

Prada’s pricing strategy comes alongside other controversial items, such as its ₹1.2 lakh leather sandals and a metallic tote bag that sparked comparisons to Indian public transport floors, fueling further online chatter.

While Prada’s clientele may see the pin as an exclusive fashion accessory, its launch underscores a larger conversation about luxury spending, consumer psychology, and the fine line between craftsmanship and commercial hype.

The debate highlights consumer perceptions and boundaries of luxury branding.

Sources: Inshorts, Business Today, NDTV, Instagram, YouTube, News18

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