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PRISM, the parent company of OYO, has unveiled a new mobile app called ‘CheckIn,’ exclusively designed for its premium and luxury hotel properties and holiday homes worldwide. This strategic move marks a significant pivot from OYO’s traditional budget-stay focus to capture the fast-growing premium travel segment by offering a seamless, curated booking experience for discerning travelers.
Key Highlights Of The ‘CheckIn’ App Launch
Premium And Luxury Property Focus
CheckIn offers access to a curated portfolio of premium hotels, boutique homes, and upscale experiences including brands like SUNDAY Hotels, Clubhouse, and Palette. It also features European holiday homes such as Belvilla and CheckMyGuest, enabling a truly global collection.
Differentiation From OYO’s Existing Platform
While the OYO app continues to serve budget-conscious travelers, CheckIn is designed as PRISM’s global “house of brands” for customers seeking quality, design-led accommodations with high service standards, addressing a distinct clientele.
User Experience And Quality Assurance
Ritesh Agarwal, Founder and Group CEO of PRISM, emphasized that the app guarantees rigorous quality and service standards across all listed properties. The platform aims to simplify traveler choice by integrating various premium brands into one app, streamlining bookings and enhancing convenience.
Geographic Reach And Rollout Plan
After a three-month pilot on India’s Play Store and App Store, CheckIn is open for bookings across destinations including London, Dubai, Bali, and major Indian metro areas. The app plans a global rollout in the coming months, expanding reach and inventory.
Market Demand Insights
PRISM’s internal study revealed that while 45% of users prefer budget stays, 55% have shown growing interest in premium, design-forward, and experience-focused accommodations – trends CheckIn is strategically targeting.
Brand Evolution And Strategic Positioning
Founded in 2012 as a budget hotel aggregator, OYO’s parent company PRISM is leveraging CheckIn to establish a stronghold in the luxury hospitality segment, balancing growth across different traveler segments.
Benefits For Travelers And Industry Impact
Travelers gain easy access to a wide range of verified premium stay options with seamless booking and customer support.
The app enhances transparency and trust through quality audits and customer-centric features tailored to luxury experiences.
Industry-wise, CheckIn sets new benchmarks in tech-enabled hospitality, fostering innovation and elevating service standards.
Future Growth And Expansion Opportunities
PRISM plans to integrate more premium brands and exotic properties, scaling the CheckIn platform’s inventory and geographic footprint.
Investments in AI-driven recommendations and augmented reality previews are anticipated to further enrich user engagement.
The company aims to establish partnerships with global travel agents, corporates, and loyalty programs to diversify customer acquisition channels.
Conclusion
The launch of CheckIn by PRISM positions the OYO group at the forefront of luxury hospitality innovation, tapping into an evolving market that balances value with premium experiences. By consolidating premium stays under one robust platform, PRISM is not only expanding its business horizon but also catering to the sophisticated tastes of modern travelers worldwide.
As CheckIn scales globally, it reinforces PRISM’s ambition to be a dominant player across all segments of the hospitality spectrum, from budget to boutique luxury.
Sources: Economic Times, PTI News, The Week, Angel One, NewsBytes, Play Store app listings.
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