Rahman Meets Runway: Exclusive Punjabi Track Yaara Electrifies Louis Vuitton’s Paris Show

Updated: June 26, 2025 18:35

Image Source : Mathrubhumi English

Oscar-winning composer AR Rahman debuted an unreleased Punjabi track titled Yaara, co-created with Louis Vuitton men’s creative director Pharrell Williams and performed by singer Romy, as the soundtrack to Vuitton’s Spring/Summer 2026 menswear spectacle at Place Georges Pompidou in Paris.

Track Launch And Collaboration Details

* Yaara blends traditional Punjabi folk rhythms with Rahman’s cinematic orchestration and Pharrell’s contemporary production style

* The collaboration grew out of Pharrell’s recent research trip to India, where he explored regional music and textile heritage

* Rahman recorded the track at his Chennai studio, adding live dhol and tumbi layers to amplify its cultural authenticity

* Romy’s soaring vocals were laid down in Los Angeles, completing the cross-continental creative process

Fashion Show Context

* The Louis Vuitton SS26 collection paid homage to Indian colour palettes, featuring turmeric yellows, cinnamon browns, and indigo denims

* Indian architect Bijoy Jain created a life-sized Snakes and Ladders set that doubled as the runway, reinforcing the show’s subcontinental narrative

* Models emerged to the thumping beat of Yaara, turning the soundtrack into a central storytelling element rather than background music

Reaction And Cultural Impact

* The audience, including global celebrities and fashion editors, applauded the fusion of high fashion with Indian musical motifs

* BTS star J-Hope’s viral backstage clip dancing to Yaara sparked millions of social-media views within hours

* Industry commentators hailed the collaboration as a breakthrough moment for South Asian sounds on European runways

Social Media Buzz And Celebrity Spotlight

* Rahman shared behind-the-scenes studio footage with Pharrell on Instagram, garnering over a million likes in under twelve hours

* Fashion influencers praised the track’s “festival energy” and predicted more cross-cultural music partnerships in future runway shows

* Louis Vuitton’s official accounts posted clips of the finale walk accompanied by Yaara, instantly trending across X, Weibo, and Threads

About AR Rahman

AR Rahman is an Indian composer, producer, and multi-instrumentalist renowned for his genre-defying scores in film and global collaborations. His work has earned two Academy Awards, two Grammys, and numerous international accolades.

Sources: The Tribune, Hindustan Times, Mid-Day, Deccan Herald

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