Bollywood star Ranveer Singh’s co-founded protein snack brand, SuperYou, launched in November 2024, is targeting ₹500 crore in revenue within five years. With a range of protein bars and multigrain protein chips taste-tested by Singh’s family, the brand combines innovation, quality, and celebrity involvement to disrupt India’s health snacking sector.
Ranveer Singh, known for his dynamic energy and charisma, has translated his passion into entrepreneurship with SuperYou, a protein snack brand he co-founded alongside entrepreneur Nikunj Biyani. Since its launch in November 2024, SuperYou has rapidly expanded its product line from protein wafer bars to multigrain protein chips, aiming to position itself as a leader in India’s fast-growing functional foods market.
The brand’s ambition is set high, with revenue targets of ₹500 crore expected within the next three to five years. This goal is supported by robust demand, marked by sales exceeding one million units shortly after launch, and plans to widen its presence through omnichannel distribution, including e-commerce giants like Amazon and Flipkart, quick commerce platforms like Blinkit and Zepto, and offline stores such as Reliance Retail.
A key factor behind SuperYou's credibility is being taste-tested by Ranveer Singh’s family, ensuring not only nutritional value but also consumer-pleasing flavors. Nikunj Biyani highlights Singh’s active role beyond being a celebrity face—he contributes creative ideas, branding strategies, and acts as a true partner in product development, reflecting his commitment to making protein snacks both enjoyable and accessible.
The product portfolio notably features protein wafer bars in four distinct flavors—chocolate, choco-peanut butter, strawberry creme, and cheese—each offering 10 grams of protein without added sugar. The multigrain protein chips, launched in mid-2025, cater to the increasing demand for healthier savory snack alternatives, presenting a high-protein, low-calorie option free of palm oil and added sugar.
SuperYou’s strategy includes future expansions into biscuits, breakfast cereals, and protein powders, aiming to make protein-powered living a common lifestyle choice in India, addressing a massive market gap in affordable and tasty protein-rich foods.
Key Highlights:
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SuperYou co-founded by Ranveer Singh and entrepreneur Nikunj Biyani, launched November 2024.
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Targets revenue of ₹500 crore within 3-5 years with rapid product and market expansion.
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Protein bars and multigrain protein chips form the core product offering, all taste-tested by Ranveer’s family.
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The brand leverages fermented yeast protein technology for a nutritious and clean-label product.
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Distribution spans e-commerce, quick commerce, and major offline retail chains nationwide.
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Ranveer Singh actively involved as a co-founder, contributing to branding and product innovation.
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Plans underway to diversify into biscuits, cereals, and protein powders.
Positioned to disrupt India’s ₹50,000 crore snacking market leveraging India's growing health-conscious consumers.
Sources: Indian Express, Bollywood Hungama, Financial Express, CNBC TV18, Inc42, Economic Times
