Euro Pratik Sales Ltd, a leading player in the decorative wall panels industry, is set to open its initial public offering (IPO) from September 16 to 18, 2025. The IPO, valued at approximately Rs 451.31 crore, comprises an offer for sale of 18.3 million equity shares with no fresh issue component. Investors across retail and institutional segments are closely watching the listing slated for September 23 on NSE and BSE.
Key Highlights of Euro Pratik Sales IPO
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Price band is fixed at Rs 235-247 per share with a lot size of 60 shares; the minimum investment starts at about Rs 14,820.
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The IPO proceeds will be entirely received by selling shareholders; the company will not raise new capital.
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Euro Pratik operates on an asset-light model relying on 36 contract manufacturers across India and globally (including South Korea, China, USA, Turkey).
The company holds about 15.9% market share in India’s organized decorative wall panels by FY23 revenue.
It boasts a strong distribution network with 180 distributors spread over 25 states and 5 union territories, focusing aggressively on Tier II and Tier III cities.
The brand exports products to Singapore, UAE, Australia, and operates subsidiaries in the USA, UAE, and Croatia.
Operational and Financial Strengths
Euro Pratik delivers a fast-fashion model with over 3,000 catalogued designs, launching 113 designs in four years to keep pace with interior trends.
The company has shown strong financial growth with a 10.3% CAGR in revenue and 19% CAGR in profits from FY22 to FY25.
It demonstrates high profitability benchmarks, including approximately 39% EBITDA margins and 44.6% return on capital employed.
Euro Pratik maintains an exceptionally low debt-to-equity ratio of 0.01 and robust liquidity.
Risks and Considerations for Investors
The firm is heavily reliant on its key contract manufacturers, with significant procurement concentration that may expose it to disruptions or pricing risks.
Revenue concentration primarily stems from decorative wall panels (over 66% contribution as of FY25), indicating susceptibility to sector cyclicality, particularly from real estate and housing markets.
The company does not own the Euro Pratik brand name, which is a critical asset essential for market position and continuity.
Promoters Jai Gunvantraj Singhvi and Pratik Gunvantraj Singhvi have previously received regulatory warnings from SEBI, potentially influencing investor perception.
Market Outlook and Competitive Landscape
Euro Pratik’s performance and growth prospects remain stronger than many of its listed peers such as Greenlam Industries, Dhabriya Polywood, and Rushil Decor.
Its asset-light approach allows higher capital efficiency relative to peers that operate asset-heavy manufacturing setups.
Its focus on energy-efficient and eco-friendly product segments is aligned with increasing consumer preferences and regulatory trends.
Subscription and Listing Details
The IPO subscription opens September 16 and closes on September 18, 2025. Allotment is expected by September 19, with refunds and share credits planned for September 22 and listing on September 23.
The offer will be managed by book-running lead managers Axis Capital and DAM Capital Advisors, with MUFG Intime India handling registrar duties.
Conclusion
Euro Pratik Sales IPO offers a rare chance to invest in a fast-growing, high-margin player within the niche decorative surface industry. While the absence of fresh capital and dependence on key contract manufacturers pose risks, the company’s strong brand, efficient model, and expanding footprint provide a compelling growth narrative. Investors seeking exposure to India’s housing and interior design uptick should closely evaluate this IPO amidst prevailing market conditions.
Source: Business Standard, IPO Central, Economic Times
