Red, Rich, and Refreshing: Cranberries Brew a Summer Twist at Barista

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Barista Coffee Company has joined forces with US Cranberries to introduce a vibrant, seasonlong summer range of cranberryflavored foods and beverages that will be available at select stores in India between June 15 to September 14, 2025. The association marries Barista's café culture with the tangy, strong flavor of US cranberries to present a new summer taste to the Indian consumer.

Key Highlights:

The carefully designed menu features Cranberry Air Espresso, Cranberry Mocha Frappe, Cranberry Matcha Cake, and US Cranberry Cookies, combining fun and wellness.
The products are designed to appeal to healthconscious consumers, and cranberries are renowned for their antioxidant properties and adaptability.
Barista's CEO Rajat Agrawal emphasized the company's emphasis on innovation and evolving consumer preferences, terming the partnership as a "celebration of craftsmanship and authenticity."
Sumit Saran, India representative of Cranberry Institute, underscored the partnership as a milestone in USIndia food integration, marketing cranberries both as healthy and flavorenhancing.
The campaign will serve to enhance Barista's summer experience and drive US cranberry's visibility in India's foodservice market.

This berryfocused initiative not only adds a tangy twist to the menu of Barista but also reflects a growing trend of global ingredient fusion among Indian cafés. With its timebound promotion and healthfocused positioning, the cranberry range is going to be a seasonal hit.

Sources: The Hans India, MadeinMedia, Barista Coffee Company