India’s cinema experience has taken a leap into luxury as PVR INOX launches the nation’s first gourmet dine-in multiplex at M5 ECity Mall, Bengaluru. With chef-curated menus, plush auditoriums, and state-of-the-art tech, the format blends blockbuster movies with fine dining, transforming movie nights into immersive lifestyle events.
Key Highlights: Cinema Meets Culinary Indulgence
Pioneering Luxury Format: The Bengaluru flagship is India’s first fully integrated dine-in cinema—guests enjoy full-course, chef-crafted meals at their seats, prepared in live kitchens and delivered during the movie. Nine in-house gourmet brands serve everything from artisanal pizzas (Crosta) and steamed dim sums (Steamestry) to street food, burgers, and regional delicacies.
Cinematic Technology: All eight auditoriums feature high-end Dolby Atmos, DTS:X, Dolby 7.1 surround sound, and 4K Laser projection. Premium CLUB seating, recliners, and mood lighting set new comfort standards for Indian multiplexes.
Social Destination: The multiplex doubles as a lifestyle hub: café-style foyers, gourmet lounges, gaming zones, and VR/AR stations invite visitors to linger before or after shows. The concept supports PVR INOX’s “Youthification” strategy, targeting digital-first, experience-chasing young audiences.
Flexible & Dynamic Pricing: Prices start at ₹490 for a two-seater and ₹990 for a four-seater table, with premium pricing for special events and discounts for bulk or corporate bookings. Tickets cover both the movie and culinary experience, offering a true “night out” destination.
Industry Outlook: The format emerges as multiplexes nationwide seek to win back audiences post-pandemic and compete with OTT streaming by elevating cinema outings into unreplicable events. Analysts expect similar luxury concepts across metros following Bengaluru’s success.
Management Vision: PVR INOX MD Ajay Bijli describes the venture as “everything our guests love, under one roof”—cinema, gourmet food, socializing, and top-tier technology, all rolled into one seamless experience.
Sources: NDTV, Gulf News, Business Today, NDTV Profit, ScanX, Instagram