As India hosts the ICC Women’s World Cup 2025, Coca-Cola India marks eight years as the official refreshment and hydration partner. The brand’s “Locally Yours” campaign celebrates the unsung local heroes—bottlers, kirana stores, and distributors—who keep cricket spirits high and beverages flowing across host cities.
Coca-Cola India proudly commemorates its eighth year of partnership with the International Cricket Council (ICC) during the ICC Women’s World Cup 2025 hosted across multiple Indian cities including Navi Mumbai, Guwahati, Indore, and Vizag. Serving millions of fans chilled beverages, Coca-Cola ensures the cricketing spirit is alive not only within stadiums but in neighborhoods and communities nationwide.
The collaboration emphasizes empowering women and strengthening the women’s cricket ecosystem in India, aligning with the global momentum around women’s sports. Coca-Cola’s commitment extends beyond serving drinks; it aims to create lasting socio-economic impact in host cities.
The “Locally Yours” campaign shines a spotlight on the everyday heroes who are critical to the brand’s ability to reach every corner—from bottling partners to kirana (local grocery) stores and last-mile distributors. By fostering resilient supply chains and supporting microentrepreneurs, Coca-Cola elevates the community backbone that sustains the cricket fever.
Top Coca-Cola executives highlighted the broader vision behind this partnership:
Sundeep Bajoria, Vice President – India Operations, stated the Women’s World Cup inspires young women nationwide to dream bigger while Coca-Cola supports both sport and communities.
Karan Achpal, Vice President – Franchise Operations, shared that “Locally Yours” celebrates the retailers and kirana store owners who keep fans refreshed and connected, extending the excitement from stadiums to the streets.
Vinay Nair, Chief Commercial Officer, emphasized strengthening last-mile supply chains and local enterprises to keep beverages accessible even during peak demand.
Anant Agrawal, Vice Chairman, spoke of delivering consistency at scale while being rooted in the community, ensuring fans enjoy ice-cold drinks seamlessly.
Coca-Cola’s association with the ICC symbolizes more than sponsorship—it is a celebration of sport’s power to unite and refresh communities. The brand’s wide-ranging portfolio including Coca-Cola, Thums Up, Fanta, Sprite, Maaza, and hydration products like BodyArmor Lyte ORS and Smartwater support fans and athletes alike.
This partnership exemplifies Coca-Cola’s dedication to creating shared joyful moments, inspiring true cricket passion across India, and championing local heroes integral to the vibrant sports culture.
Key Highlights:
Coca-Cola India celebrates 8 years as ICC official hydration partner.
Women’s World Cup 2025 hosted in Navi Mumbai, Guwahati, Indore, Vizag.
“Locally Yours” campaign honors bottling partners, kirana stores, distributors.
Focus on empowering women and strengthening women's cricket ecosystem.
Millions of fans served chilled beverages nationwide during the tournament.
Strong last-mile supply chain ensures beverage availability even in peak demand.
Social impact includes job creation and income growth in host cities.
Executives emphasize community involvement and sustainable delivery models.
Coca-Cola portfolio includes popular beverages and sports hydration products.
The partnership symbolizes sport’s uniting power and celebration of local heroes.
Sources: The Wire, Yahoo Finance, Impact On Net, ICC Official, Coca-Cola India press releases
