Reliance Retail Acquires Kelvinator Brand Rights, Eyes Consumer Durables Dominance

Reliance Retail, the retail arm of Reliance Industries Ltd, has acquired the brand licensing rights for Kelvinator, marking a strategic push into the consumer durables segment. The move is part of Reliance’s broader plan to consolidate its FMCG and electronics portfolio under a new entity, New Reliance Consumer Products Ltd (New RCPL), ahead of a potential retail IPO.

 

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Sources: Business Today, Outlook Business, Swarajya, The Hindu BusinessLine, Indian Retailer, MSN Money (July 2025)