Retail Therapy Just Got Smarter: Flipkart SBI Card Is Here to Reward Your Cart

In a move that redefines the intersection of e-commerce and financial services, SBI Card, India’s second-largest credit card issuer, has announced a strategic alliance with Flipkart, the country’s leading online marketplace, to launch the Flipkart SBI Co-Branded Credit Card. This partnership aims to deliver a seamless, value-packed shopping experience to millions of digital-first consumers across India.

 

The newly launched card is designed to offer accelerated rewards, exclusive discounts, and lifestyle benefits tailored to Flipkart’s vast ecosystem of products and services. Available on both RuPay and VISA platforms, the card ensures global acceptance while delivering hyper-local value to Indian shoppers.

 

“This partnership is a natural evolution of our customer-centric strategy,” said Salila Pande, MD & CEO of SBI Card. “By combining SBI Card’s credit expertise with Flipkart’s e-commerce leadership, we’re creating a product that’s not just transactional—but transformational.”

 

What’s in the Card?

The Flipkart SBI Co-Branded Credit Card comes in two variants—Flipkart SBI Card PRIME and Flipkart SBI Card ELITE—each tailored to different spending profiles. Key features include:

The card also offers milestone rewards, such as travel vouchers and dining discounts, for users who cross annual spend thresholds. Customers can apply for the card directly through Flipkart’s app or website, or via SBI Card’s digital channels.

 

Why This Alliance Matters

This partnership is more than just a co-branded card—it’s a strategic alignment of two digital powerhouses. Flipkart, with its 450 million registered users, and SBI Card, with over 18 million active cardholders, are leveraging their combined reach to tap into India’s booming digital commerce and credit adoption.

 

The alliance is expected to:

“We’re excited to partner with SBI Card to bring more value to our customers,” said a Flipkart spokesperson. “This card is designed for the modern Indian shopper—smart, digital, and reward-focused.”

 

Market Impact and Competitive Landscape

The launch comes at a time when co-branded credit cards are gaining traction in India. Recent collaborations like Axis Bank–Flipkart, HDFC–Paytm, and SBI–PhonePe have shown strong uptake, especially among younger, mobile-first consumers.

 

SBI Card’s move with Flipkart is expected to intensify competition in the e-commerce credit segment, which is projected to grow at 25% CAGR over the next five years. Analysts believe this card could add 1–2 million new users to SBI Card’s portfolio within the first year of launch.

 

The card also aligns with SBI Card’s broader strategy to diversify its product suite, enhance digital onboarding, and deepen customer engagement through lifestyle-driven credit solutions.

 

Tech Meets Trust

Behind the scenes, the card leverages SBI Card’s robust risk management systems, AI-powered underwriting, and real-time fraud detection. Flipkart contributes its data analytics engine, enabling personalized offers based on shopping behavior, location, and preferences.

 

Together, the two companies aim to create a frictionless credit experience, from application to usage, with full integration into Flipkart’s app ecosystem.

 

The Road Ahead

The Flipkart SBI Co-Branded Credit Card is now live and available for application. Early adopters can expect exclusive launch offers, including bonus reward points and limited-time discounts on Flipkart’s upcoming Big Billion Days sale.

 

As India’s digital economy continues to surge, this alliance represents a new blueprint for how financial services and e-commerce can co-create value—one swipe at a time.

 

Sources: Times of India, The Hindu BusinessLine, TradeBrains