Image Source: Inc42
Urban Company, India’s leading tech-enabled home services platform, has unveiled its newest sub-brand, Revamp, designed to revolutionize the home improvement experience. With a promise to deliver complete room transformations in just one day, Revamp blends speed, design, and sustainability into a seamless service model. The offering is now live in Mumbai, Delhi-NCR, Bengaluru, and Hyderabad, targeting urban homeowners who crave stylish upgrades without the hassle of traditional renovations.
Key Highlights
Revamp offers one-day micro home makeovers with curated design packages
Service available in Mumbai, Delhi-NCR, Bengaluru, and Hyderabad
All materials used are 100 percent recyclable and eco-friendly
Customers can choose from over 300 design looks via the Urban Company app
The launch comes ahead of Urban Company’s proposed ₹1,900 crore IPO
How Revamp Works
Urban Company’s Revamp service is built on a full-stack, tech-enabled model that prioritizes convenience and quality. The process is designed to be frictionless:
Customers browse curated design looks on the Urban Company app and book an in-home consultation
A trained design professional visits the home with a catalog of finishes, textures, and layout options
All required materials are delivered in advance to ensure zero delays
A skilled installation team executes the makeover within 8–12 hours, transforming the space in a single day
The service includes premium wall panels, integrated lighting, modular furniture, and proprietary cable management systems that hide wires and enhance aesthetics.
Design Meets Sustainability
Revamp is not just about speed—it’s also about responsible design. Urban Company has committed to using only recyclable materials, including fire-resistant wall panels and modular woodwork engineered for durability and minimal waste.
Custom-engineered T-joints ensure seamless panel alignment
Sound and heat insulation features are built into the materials
All installations come with a five-year warranty on both materials and workmanship
This eco-conscious approach aligns with Urban Company’s broader sustainability goals and appeals to environmentally aware consumers.
Strategic Timing and Market Opportunity
The launch of Revamp comes at a pivotal moment for Urban Company, which recently filed its draft red herring prospectus with SEBI for a ₹1,900 crore public issue. The company posted its first full-year profit in FY25, recording ₹239.8 crore in net income, a turnaround from a ₹92.7 crore loss in FY24.
Revamp is expected to create new revenue streams and deepen Urban Company’s presence in the ₹3 lakh crore Indian home improvement market, which is growing at a CAGR of 9–10 percent and projected to reach ₹4 lakh crore by 2030.
Brand Collaboration and Campaign
To amplify the launch, Urban Company partnered with fashion designer and entrepreneur Masaba Gupta, who features in the brand’s advertising campaign. The campaign, conceptualized by creative agency Manja, emphasizes the tagline: “Effortless transformations, done in a day. Any Space. Any Wall.”
The messaging targets homeowners who feel stuck between Pinterest inspiration and real-world execution, offering a solution that bridges aspiration with action.
Competitive Landscape
Revamp enters a competitive space that includes players like Snabbit and Bookmybai, but Urban Company’s tech-driven model, verified service professionals, and full-stack execution give it a distinct edge. By integrating design consultation, material sourcing, and installation into a single workflow, Revamp eliminates the fragmentation that plagues traditional renovation projects.
Conclusion
Urban Company’s Revamp is poised to redefine home makeovers in India. With its blend of speed, style, and sustainability, the service offers a compelling alternative to time-consuming renovations. As the company gears up for its IPO and expands its service portfolio, Revamp could become a cornerstone of its growth strategy and a game-changer for urban living.
Sources: Devdiscourse, Inc42, The Week
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