Reviving Fashion: Birla Cellulose Launches India’s First Mechanically Recycled Fibre

Image Source: Indian Apparel

Birla Cellulose has unveiled Liva Reviva™ M, India’s first mechanically recycled cellulosic fibre made from up to 50% post-consumer textile waste. This innovation marks a major leap in circular fashion, offering a scalable, certified solution to the global textile waste crisis while promoting sustainable manufacturing and eco-conscious apparel.

Birla Cellulose Weaves Sustainability into Fashion with Liva Reviva™ M

In a landmark move for India’s textile industry, Birla Cellulose has launched Liva Reviva™ M, the country’s first mechanically recycled cellulosic fibre, designed to tackle the mounting issue of textile waste. Announced on October 14, 2025, this innovation is a bold step toward circular fashion and responsible manufacturing.

Key Highlights from the Launch:

What Is Liva Reviva™ M?

A next-generation fibre made using up to 50% post-consumer textile waste, mechanically recycled without chemical processing.

It retains the softness, breathability, and fluidity of traditional cellulosic fibres, making it ideal for fashion and lifestyle applications.

Why It Matters

Globally, 92 million tonnes of textile waste are generated annually, projected to rise by 45% in the next five years.

Liva Reviva™ M offers a tangible, scalable solution to this crisis, reducing landfill burden and resource consumption.

Sustainability Credentials

The fibre is certified by industry standards, ensuring traceability and eco-compliance.

It supports low-carbon manufacturing, aligning with global climate goals and India’s sustainability commitments.

Circular Fashion Vision

Birla Cellulose’s launch signals a shift from linear to circular production models, where waste becomes raw material.

The fibre is part of the brand’s broader strategy to mainstream sustainable fashion in India and beyond.

Industry Impact

Designers and brands can now incorporate mechanically recycled fibres into their collections without compromising quality.

It opens doors for eco-conscious innovation across apparel, home textiles, and accessories.

Global Leadership

With Liva Reviva™ M, India positions itself as a leader in textile recycling technology, joining global efforts to combat fashion’s environmental footprint.

This launch is more than a product—it’s a movement toward a cleaner, smarter, and more responsible fashion future.

Sources: Textile Insights, Indian Textile Journal

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