Image Source: Royal Enfield
Royal Enfield, a flagship brand of Eicher Motors and a dominant player in India’s mid-size motorcycle segment, has unveiled the refreshed Meteor 350 model, bringing a blend of classic cruiser charm and modern technological upgrades. The new Meteor 350 is crafted to elevate riding pleasure in India’s cruiser motorcycle segment, boasting enhanced features aimed at improved comfort, safety, and style for enthusiasts.
Key Highlights:
The 2025 update of the Meteor 350 continues with its robust 349cc, single-cylinder, air-cooled, SOHC engine that produces a smooth 20.2 bhp and 27 Nm of torque, offering reliable performance tailored for relaxed cruising and city riding.
A significant new feature included across all variants is the slipper clutch, previously introduced in Royal Enfield’s Classic 350, designed to ensure smoother downshifts and reduce clutch wear, enhancing riding comfort especially in urban stop-and-go traffic.
Styling updates include the addition of an all-new LED headlamp and LED turn indicators. This upgrade not only modernizes the motorcycle’s signature look but also improves visibility and safety during night rides.
The refreshed Meteor 350 now features a tripper navigation pod as standard, delivering turn-by-turn navigation, integrated with the revamped retro-inspired digi-analog instrument cluster featuring a floating LCD screen for essential ride information.
The addition of a Type-C USB charging port across variants caters to the modern rider’s need for on-the-go device charging, a practical convenience for long rides and daily commutes alike.
Aesthetic updates include a new blue paint scheme among the colour options, aimed at giving riders more choices for personal expression.
The bike maintains its comfortable low and wide split seat with padded backrest designed for all-day riding comfort for both rider and pillion, alongside wider rear tyres for enhanced traction and stability.
Royal Enfield has strategically priced the refreshed Meteor 350 lower than its predecessor, mainly driven by the recent GST tax adjustments, making it notably more accessible in the competitive cruiser segment.
The chassis retains the twin downtube spine frame optimized for better cornering, stability, and overall enhanced riding dynamics to keep the motorcycle agile in city traffic and comfortable on open roads.
Safety remains a priority with dual-channel ABS standard across variants, paired with tubeless tyres to ensure confident braking performance and peace of mind.
The refreshed Meteor 350 launch reflects Royal Enfield’s commitment to continuously improve its motorcycles balancing heritage styling with contemporary enhancements to meet evolving customer expectations.
Market Response and Outlook:
With steady monthly sales growth and high customer engagement, the Meteor 350 continues to resonate with new riders and cruiser motorcycle aficionados. The blend of traditional thump, ergonomic upgrades, and modern technology reaffirm Royal Enfield’s leadership position in the mid-size motorcycle category. The new Meteor 350 is anticipated to boost market presence and attract a broader demographic of young and urban riders.
By bringing together classic charm, improved performance features, and attractive pricing, Royal Enfield strengthens its strategy to sustain growth amid fierce competition within India’s motorcycle market landscape.
Sources: Royal Enfield official website, Bikewale, BikeDekho, Rushlane, Indian Express (September 2025)
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