Runway Meets Rewards: AJIO x HSBC Unveil Fashion-Lifestyle Fusion Led by Tara Sutaria

Key Highlights

 

AJIO, India’s leading fashion e-commerce platform, and HSBC India have launched an exclusive collaboration offering curated fashion storefronts coupled with lifestyle privileges for HSBC India cardholders

 

Bollywood actress Tara Sutaria is the face of the campaign, featuring in two ad films unveiled at a high-fashion launch event in Mumbai where she also headlined the fashion show as the showstopper

 

The partnership introduces three distinct storefronts tailored to different consumer segments: HSBC TRNDin on AJIO for seasonal and trend-driven everyday fashion, HSBC Vault on AJIO Luxe for premium global luxury brands, and HSBC HAUL HUB on AJIOGram targeting Gen-Z with social-first fashion drops and creator-led edits

 

Exclusive Benefits and Experiences

 

HSBC India cardholders gain access to a suite of privileges such as exclusive discounts on curated collections, early access to limited-edition sneaker drops and festive capsule launches

 

The collaboration offers experiential rewards including concert passes and lifestyle perks, flexible payment plans for high-value luxury purchases, and gamified social engagements that foster community and interaction

 

Seasonal refreshes aligned with fashion trends, festivals, and cultural moments keep the collections relevant and exciting for shoppers

 

Strategic Vision and Industry Impact

 

AJIO's spokesperson emphasized that this partnership merges fashion discovery with lifestyle experiences to elevate how India shops and expresses individuality

 

HSBC’s leadership highlighted commitment to enriching customer lifestyles by creating a seamless, rewarding fashion-finance ecosystem that empowers cardholders with choice and exclusivity

 

The event gathered celebrities, influencers, and fashion tastemakers, marking one of the most stylish and innovative campaign launches of the season in Mumbai

 

Sources: Sunday Guardian Live