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Sales Targets or Trust? RBI Sounds Alarm on Banks’ Mis-selling Epidemic


Updated: June 30, 2025 10:20

Image Source: The Economic Times
India’s banking sector is under fire as the Reserve Bank of India (RBI) and the Finance Ministry crack down on rampant misselling of financial products, especially in rural and semiurban areas. From insurancelinked investments to bundled wealth products, banks are accused of pushing unsuitable offerings to meet aggressive sales targets—often at the cost of customer trust and financial security.
 
Key Highlights:
  • RBI’s Red Flag: Deputy Governor M. Rajeshwar Rao slammed banks for turning branches into “pressurecooker sales dens,” where staff push risky products like ULIPs without proper disclosure.
  • Complaint Surge: FY24 saw over 12,000 complaints related to missold insurance products, with IRDAI reporting an 18% yearonyear rise in life insurance grievances—many tied to banks acting as corporate agents.
  • Rural Fallout: A 2024 study found 62% of rural borrowers felt coerced into buying addons during loan disbursals. In one case, a farmer in Maharashtra was duped into a ULIP instead of a savings plan.
  • Regulatory Response: RBI is drafting new guidelines mandating suitability checks, clearer disclosures, and audiovisual consent for complex products. It also wants employee incentives linked to customer welfare, not just sales.
  • Systemic Rot: With fee income from crossselling making up 20% of private banks’ noninterest income, experts warn that misselling is deeply embedded in the system.
Unless banks overhaul their sales culture and regulators enforce with teeth, India’s financial inclusion dream risks turning into a cautionary tale.
 
Sources: Moneycontrol, Rediff Money, Economic Times

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