Samsung has achieved two Guinness World Records through its #WithGalaxy photography campaign in India. The initiative, which celebrated creativity and community participation, set records for the largest photo album created online and the most contributions to a digital photography campaign, highlighting the brand’s strong engagement with Indian consumers.
Samsung India has announced a remarkable achievement with its #WithGalaxy photography campaign, securing two Guinness World Records. The campaign, designed to showcase the power of smartphone photography and community creativity, invited users across India to share their best moments captured on Galaxy devices. The overwhelming response not only demonstrated the popularity of Samsung’s flagship smartphones but also underscored the growing influence of digital campaigns in connecting brands with consumers.
The records were awarded for the largest online photo album and the highest number of contributions to a digital photography campaign. Samsung’s initiative reflects its commitment to fostering creativity, encouraging user participation, and positioning Galaxy smartphones as the preferred choice for photography enthusiasts.
Key highlights from the announcement include
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Samsung India secures two Guinness World Records with #WithGalaxy campaign.
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Records achieved for largest online photo album and most contributions to a digital photography campaign.
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Thousands of participants across India shared images captured on Galaxy smartphones.
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Campaign highlights the growing role of smartphone photography in everyday life.
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Samsung strengthens brand engagement and community connection through digital initiatives.
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Industry experts view the achievement as a milestone in consumer-driven brand storytelling.
The #WithGalaxy campaign not only celebrated individual creativity but also reinforced Samsung’s leadership in smartphone innovation. By leveraging the power of community participation, the company has set a benchmark for digital engagement in India’s consumer technology space.
Sources: Business Standard, Economic Times, Hindustan Times