Sangam India Invests ₹100 Million in DaMENSCH, Strengthening Apparel Industry Collaboration

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Sangam (India) Ltd. has announced a strategic investment of ₹100 million in DaMENSCH, a leading D2C men’s lifestyle brand, as part of a non-binding Memorandum of Understanding (MoU). The move aims to enhance Sangam’s presence in the premium apparel segment, leveraging DaMENSCH’s strong digital-first approach and innovative product offerings.

Investment & Strategic Collaboration:

Sangam India will invest ₹100 million in DaMENSCH, reinforcing its commitment to expanding its textile and apparel portfolio.
The MoU outlines potential synergies in manufacturing, distribution, and brand positioning, ensuring mutual growth opportunities.

DaMENSCH’s Growth & Market Positioning:

The Bengaluru-based brand has raised ₹21.62 crore ($2.5 million) in an extended Series B round, backed by Matrix Partners, Saama Capital, Whiteboard Capital, and A91 Emerging Fund2.
DaMENSCH specializes in innerwear and casual wear, catering to India’s growing demand for premium men’s fashion.

Sangam India’s Expansion Strategy:

The investment aligns with Sangam’s vision to diversify beyond traditional textiles, tapping into high-growth apparel segments.
Sangam India recently onboarded Gelmart Industries Inc. (a Walmart supplier) as a customer, reinforcing its global expansion efforts.

Future Outlook & Industry Impact:

The collaboration is expected to drive innovation in sustainable fashion, leveraging DaMENSCH’s eco-friendly product development.
Sangam India aims to strengthen its digital presence, ensuring seamless integration with e-commerce platforms.

Sangam India’s investment in DaMENSCH marks a strategic shift toward premium apparel, reinforcing its commitment to innovation and market expansion.

Source: Inc42, Economic Times, and Entrackr.