Saregama India Ltd, one of the oldest and most iconic music labels and entertainment companies in India, recently announced a significant expansion move with the approval for incorporating a subsidiary in Dubai Mainland. This development marks a pivotal step in Saregama’s strategy to strengthen its global footprint and tap into burgeoning opportunities beyond Indian shores. The company’s push into the Dubai market is aligned with its vision to evolve from a traditional music label to a comprehensive entertainment powerhouse with a strong international presence.
Key Highlights Of The Expansion
Approval Received For Dubai Mainland Subsidiary: Saregama India Ltd has formally approved the establishment of a new subsidiary in Dubai Mainland. This expansion is aimed at leveraging Dubai's strategic position as a global business hub, facilitating easier access to international markets, especially in the Middle East and North Africa (MENA) region.
Global Growth Strategy In Action: The Dubai entity is expected to act as a gateway for Saregama’s diverse portfolio including music, live events, digital entertainment, and content creation to reach a wider and more diverse audience outside India.
Enhancing Content Distribution: By entering Dubai Mainland, Saregama plans to boost distribution of its rich catalog of music IP, digital content, and live entertainment experiences, capitalizing on Dubai’s world-class infrastructure and market connectivity.
Strengthening Live Entertainment Footprint: With a growing reputation for curating large-scale live events featuring Indian and regional artists, having a presence in Dubai enables the company to tap into vibrant expatriate Indian and South Asian communities along with global music aficionados.
Expanding Global Entertainment Horizons
Saregama’s move into Dubai is a continuation of its broader transformation from an iconic Indian music label to a holistic entertainment company that emphasizes music IP monetization, artist management, live events, and digital content ventures. The company has previously demonstrated its ambition in international markets through successful concerts across the US, Canada, UK, Australia, and the Middle East, including high-profile tours like Diljit Dosanjh’s “Dil-Luminati” tour.
Dubai offers a strategic advantage with its thriving economy, modern infrastructure, and large expatriate population, making it an ideal hub for entertainment companies seeking a foothold in global markets. The new subsidiary will facilitate better collaborations, licensing deals, and content partnerships with regional media companies and streaming platforms.
Insights Into Saregama’s Current Business Momentum
Robust Financial Growth: Saregama continues to post strong revenue growth and profitability across its music and events segments. Recent quarterly results highlight a 36% jump in net profit driven by growth in licensing, device sales, and live events.
Strategic Acquisitions: The company has been actively acquiring music catalogs and digital content companies to deepen its catalog and digital presence. Recent major acquisitions include regional music catalogs and a controlling stake in digital entertainment firm Pocket Aces Pictures, significantly boosting its digital footprint.
Focus On Artist-Centric Live Events: Saregama’s live events portfolio, featuring large-scale concerts and comedy shows, has become a major revenue contributor and a brand enhancer, delivering value to both artists and audiences across diverse markets.
Digital And Regional Content Expansion: Alongside international ventures, Saregama is aggressively expanding in India's regional music and content space, acquiring multiple regional labels and growing a massive follower base across YouTube and social media.
Future Outlook And Strategic Significance
The incorporation of the Dubai mainland subsidiary symbolizes Saregama’s intent to build a scalable global business model that integrates multiple facets of entertainment — from music IP licensing and digital streaming to live event production and artist management. This step will allow the company to:
Develop localized content and live event experiences tailored for Middle Eastern and international markets.
Leverage Dubai's business environment for forging new partnerships with broadcasters, OTT platforms, and concert promoters.
Drive cross-border collaborations and increase revenue diversification by entering emerging entertainment consumption hotspots outside India.
Enhance brand visibility among global audiences and position itself as a leading cross-cultural entertainment entity.
In essence, the Dubai subsidiary is not just a new business unit but a strategic enabler that will accelerate Saregama’s journey from a heritage Indian music label to a globally recognized entertainment powerhouse.
Sources: Economic Times, Moneycontrol, Music Business Worldwide, CNBC TV18, EventFAQs
