Sarveshwar Foods Ltd, a pioneer in premium Indian rice, has signed a strategic Memorandum of Understanding (MoU) with the Indian Rice Exporters Federation (IREF) and the Base Farmer Producer Organisation (FPO) to procure 500 metric tonnes of Kashmir’s iconic Mushkbudji aromatic rice valued at ₹75 million. This initiative aims to promote and distribute local Kashmiri rice while supporting farmers and enhancing export potential.
Sarveshwar Foods Ltd has formalized a key partnership through an MoU with IREF and Base FPO to source and distribute the prized Mushkbudji rice variety from Jammu & Kashmir. The agreement highlights Sarveshwar’s commitment to preserving traditional rice heritage and uplifting regional farmers by connecting them directly to broader markets.
The MoU outlines plans to procure 500 metric tonnes of Mushkbudji rice, renowned for its distinctive aroma and flavor, valued at ₹75 million. This procurement will boost local agriculture, ensuring fair pricing and sustainable farming practices. Sarveshwar Foods will leverage its extensive distribution network to promote Kashmiri rice within domestic and international markets.
The collaboration seeks to enhance the visibility of Kashmiri Mushkbudji rice as a premium product, expanding export opportunities and aligning with Sarveshwar’s philosophy of blending traditional expertise with modern quality systems. The company’s leadership emphasizes the value of such partnerships in strengthening local economies and preserving food heritage.
Key Highlights
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MoU signed between Sarveshwar Foods Ltd, Base FPO, and Indian Rice Exporters Federation.
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Procurement of 500 metric tonnes of aromatic Mushkbudji rice valued at ₹75 million.
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Initiative aims to promote Kashmiri rice heritage and support local farmers.
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Sarveshwar leveraging strong distribution for domestic and export market expansion.
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Partnership aligns with Sarveshwar’s focus on quality, tradition, and sustainable agriculture.
Sources: NSE Archives, Hindu Businessline, Sarveshwar Foods Official Website