Scoot, the Singaporean airline, is riding India's expanding interest in experiential vacation with the expansion of its network in Embraer E190-E2 jets. The airline is targeting Indian tourists looking for novel experiences like sports games and concerts. Scoot connects peripheral destinations in a bid to deliver hassle-free travel experiences outside the country's metros. The move directly relates to India's developing pattern of sports tourism, which is now heavily influencing travel demand. This move places Scoot in the forefront of catering to India's changing travel demands.
Source: Skift