Shaadi Without the Vows: Bingo! Tedhe Medhe Joins Zepto’s Great Indian Fake Wedding Bash

Updated: November 11, 2025 04:51

Image Source: Indian Television

Bingo! Tedhe Medhe partnered with Zepto for the “Great Indian Fake Shaadi” in Delhi, a quirky, content-driven event blending wedding aesthetics with Gen Z entertainment. Held on October 31 at Chhatarpur Farms, the celebration featured creators, music, food, and humor—without any actual marriages—redefining experiential marketing for youth audiences.

Delhi’s Most Viral Wedding Had No Bride or Groom—Just Snacks, Creators, and Content

In a bold and playful twist on traditional celebrations, Bingo! Tedhe Medhe teamed up with Zepto to co-host the Great Indian Fake Shaadi on October 31, 2025, at Chhatarpur Farms, Delhi. Designed as a content-first, creator-led experience, the event recreated a full-fledged Bollywood-style wedding—minus the actual nuptials.

The initiative aimed to engage Gen Z audiences through immersive brand storytelling, humor, and social media virality.

Key Highlights from the Fake Shaadi Extravaganza:

Bollywood Wedding Vibes, Minus the Marriage

The venue featured sangeet lights, mehndi corners, photo booths, and buffet-style food counters, mimicking a big-fat Indian wedding.

Despite the elaborate setup, no real wedding took place—making it a celebration of fun, not formality.

Bingo! Tedhe Medhe’s Chaat Stall Activation

The snack brand hosted a themed chaat stall, offering quirky treats and engaging attendees with its signature Tedhe Medhe twist.

The stall became a hotspot for selfies and reels.

Creator-Led Content Strategy

Over 300 invitees, including top digital creators, influencers, and brand partners, participated in the event.

The evening featured live performances, flash mobs, and interactive installations, including a roast by Shaadi.com’s Anupam Mittal.

Brand Synergy and Humor

Britannia led the Pure Magic Baraat, while Manforce Epic Condoms added cheeky flair with a vibrating bed installation.

The event blended product placement with entertainment, creating memorable brand moments.

Social Media Buzz and Audience Engagement

The hashtag #FakeShaadi trended across platforms, with creators sharing behind-the-scenes content and humorous takes.

The event set a new benchmark for experiential marketing in India’s youth culture.

This “shaadi without the vows” reflects a growing trend where brands tap into cultural formats to create shareable, immersive experiences—turning tradition into a playground for creativity.

Sources: BuzzInContent, EventFAQs, YouTube Vlog

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