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Shein & Reliance’s Bold Move: India to Become Global Fashion Hub

Updated: June 09, 2025 12:15

Image Source: Outlook Business

Shein and Reliance Retail are ramping up efforts to position India as a key manufacturing base for Shein’s global supply chain, aiming to increase local suppliers from 150 to 1,000 within a year. The partnership, announced in 2023, is now accelerating, with plans to export India-made Shein clothing worldwide.

Key Highlights:

Reliance-Shein collaboration aims to onboard 1,000 Indian suppliers by 2026.
India-made Shein products will be sold globally within a year.
Reliance Retail controls operations, ensuring compliance with India’s data laws.
China’s push to retain domestic manufacturing may impact Shein’s India expansion.
Shein’s re-entry into India follows a five-year ban due to data security concerns.

Despite geopolitical tensions, Shein sees India as a strategic sourcing hub, leveraging Reliance’s retail network to train garment manufacturers and boost textile exports.

Source: BBC | Financial Express | Economic Times

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