Shriram Automall Clocks ₹100 Crore in Pre-Owned Vehicle Sales During Diwali Auction Blitz

Image Source : SAMIL

Chennai-based Shriram Automall India Ltd (SAMIL) has generated over ₹100 crore in business through its Diwali 2025 auction of pre-owned vehicles and equipment. Conducted across 135 Auto Malls nationwide, the event attracted 13,000 buyers and showcased 11,000 assets, highlighting the strength of India’s secondary vehicle market and SAMIL’s phygital model.

Shriram Automall India Ltd (SAMIL), India’s largest platform for pre-owned vehicles and equipment, has achieved a major milestone by generating over ₹100 crore in business during its Diwali 2025 auction campaign. The company conducted simultaneous physical and online auctions across 135 Auto Malls nationwide, reinforcing its dominance in the secondary asset marketplace.

The auction featured approximately 11,000 pre-owned vehicles and equipment sourced from leading NBFCs, banks, OEMs, insurance firms, aggregators, and dealers. From two-wheelers and passenger cars to tractors and commercial trucks, the diversity of inventory reflected the growing appetite for affordable mobility and industrial assets.

SAMIL’s success was powered by its “phygital” model—an integrated approach combining on-ground auctions with real-time digital bidding via the MySAMIL App and bids.samil.in. This hybrid format enabled seamless participation from over 13,000 buyers across India, making the Diwali auction one of the largest in the company’s history.

Key Highlights:

- Notable Update:
SAMIL generated ₹100+ crore in business through its Diwali 2025 auction campaign.

- Major Takeaway:
Over 11,000 pre-owned vehicles and equipment were transacted across 135 Auto Malls nationwide.

- Important Point:
The auction attracted 13,000 buyers, showcasing strong demand and trust in SAMIL’s platform.

- Strategic Insight:
Assets were sourced from top-tier financial institutions, OEMs, and dealers, ensuring quality and variety.

- Tech-Driven Advantage:
SAMIL’s phygital model enabled real-time bidding and expanded reach through digital platforms.

Why It Matters:

The success of SAMIL’s Diwali auction underscores the resilience and scalability of India’s pre-owned vehicle market. As affordability and access remain key drivers, platforms like SAMIL are redefining how assets are traded—blending trust, technology, and transparency.

Sources: UNI India, Economic Times Auto, World Auto Forum