Sixes & Streams! Cricket Fans in India Consume 1 Exabyte of Data!

India's cricket fever reached new heights with viewers having seen a record 1 exabyte, or 1 billion gigabytes, of data streaming matches in 2025, according to telecom estimates. India vs New Zealand Champions Trophy final alone made a huge contribution with millions watching the match through platforms like JioHotstar. This is one of the largest global data usages for any single sporting event.

The growth in digital viewership is a reflection of India's growing internet penetration and affordable data plans, with platforms offering multi-language feeds and high-definition streams. Reliance Jio saw record-breaking data traffic during the ICC finals, underlining the scale of cricket's digital transition.

This milestone underscores the manner in which technology is revolutionizing fan experience, taking live sport to millions of individuals across devices. With cricket being the pre-eminent cultural force in India, digital streaming will have an even bigger role to play in the future.

Source: Business Standard, The Bridge Chronicle