Image Source : Arham Technologies
Arham Technologies Ltd has announced a sweeping price reduction across its entire smart TV portfolio, effective September 22, 2025. The company will implement an 8 percent cut on all models, from entry-level screens to premium large-format displays. The move comes in response to the recent Goods and Services Tax reform, which lowered the GST rate on televisions from 28 percent to 18 percent, triggering a wave of price adjustments across the consumer electronics industry.
The announcement positions Arham Technologies among the first Indian brands to pass on the full benefit of the tax cut to consumers, ahead of the festive season. The price drop is expected to boost demand in Tier-2 and Tier-3 cities, where affordability remains a key driver of smart TV adoption.
Key Highlights From The Pricing Announcement
- Arham Technologies to reduce smart TV prices by 8 percent starting September 22
- Price cut applies to all screen sizes and specifications, including HD, Full HD, and 4K models
- Move aligns with GST Council’s decision to reduce tax on TVs from 28 percent to 18 percent
- Aims to boost festive season sales and expand reach in price-sensitive markets
- Revised pricing to be reflected across retail outlets and e-commerce platforms
Impact Of GST Reform On Consumer Electronics
The GST Council’s decision to restructure tax slabs has had a direct impact on consumer electronics pricing. Televisions, previously taxed at 28 percent, now fall under the 18 percent bracket, making them significantly more affordable. Industry leaders including Sony, LG, and Thomson have already announced similar price cuts ranging from 5 to 10 percent.
Arham Technologies’ 8 percent reduction is in line with this trend and reflects its commitment to competitive pricing and consumer value. The company has confirmed that the revised rates will be applicable across all retail channels, including Flipkart, Amazon, and regional distributors.
Segment-Wise Pricing Adjustments
The price reduction will apply uniformly across Arham’s smart TV lineup, which includes:
- 24-inch and 32-inch HD-ready models
- 40-inch and 43-inch Full HD variants
- 50-inch, 55-inch, and 65-inch 4K UHD models
- Select premium models with Android OS, Dolby Audio, and frameless designs
For example, a 32-inch smart TV previously priced at Rs 9,999 will now retail at approximately Rs 9,199. Similarly, a 55-inch 4K model priced at Rs 29,999 will drop to around Rs 27,599. These reductions are expected to make Arham’s offerings more competitive against imported brands and attract first-time buyers.
Strategic Timing Ahead Of Festive Season
The timing of the price cut is strategic, coinciding with the start of India’s festive shopping cycle. With Navratri, Dussehra, and Diwali approaching, consumer demand for home entertainment products typically surges. Arham Technologies aims to capitalize on this seasonal uptick by offering value-driven deals that appeal to budget-conscious households.
Retailers have welcomed the move, anticipating higher footfall and conversion rates. E-commerce platforms are also preparing bundled offers and flash sales to amplify the impact of the price drop.
Market Outlook And Competitive Positioning
Arham Technologies, headquartered in Chhattisgarh, has steadily expanded its footprint in India’s smart TV market through localized manufacturing and aggressive pricing. The company’s decision to pass on the full GST benefit reinforces its positioning as a consumer-first brand.
Industry analysts expect the price cut to drive volume growth, especially in semi-urban and rural markets where price sensitivity is high. The move may also prompt other domestic brands to follow suit, intensifying competition in the sub-Rs 20,000 smart TV segment.
Looking Ahead
With the revised pricing set to take effect on September 22, Arham Technologies is poised to gain momentum in the lead-up to the festive season. The company has hinted at additional promotional campaigns and EMI offers to further enhance affordability.
As the GST reform reshapes the consumer electronics landscape, Arham’s proactive pricing strategy could serve as a model for other Indian manufacturers navigating the new tax regime.
Sources: India TV, Times of India, Hindustan Times.
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