Snackable Stories, Massive Downloads: Zupee Studio Reigns as India’s Short-Form Sensation

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Zupee Studio, launched by gaming giant Zupee, has surged past 10 million downloads on the Google Play Store within months, becoming India’s fastest-growing short-form entertainment app. Offering high-quality 1-3 minute microdramas in multiple genres with a freemium model, it is reshaping digital content for mobile-first Indian audiences.

Zupee Studio has rapidly emerged as India’s premier short-form entertainment app, surpassing an impressive 10 million downloads on the Google Play Store within just a few months of its debut. This milestone underscores the growing demand among Indian audiences for quick, compelling storytelling that fits into their busy lifestyles.

The platform offers a diverse catalog of 1-3 minute episodes spanning romance, thriller, comedy, and action, all optimized for vertical mobile viewing. By providing microdramas that cater to varied tastes, Zupee Studio taps into the rising appetite for snackable content that can be enjoyed anytime and anywhere.

Originating from Zupee’s roots as a leading online gaming platform with over 200 million registered users, this new venture was catalyzed by the 2025 Promotion and Regulation of Online Gaming Act, which banned real-money games but encouraged e-sports and other gaming formats. Zupee pivoted cleverly to entertainment with Zupee Studio to maintain engagement and broaden its digital footprint.

Key highlights:

Zupee Studio crossed 10 million downloads in a matter of months, making it the fastest-growing short-form content app in India.
The app features popular original series like Maut Ki Ghati, Khooni Flat Ka Rahasya, and Ghost in Love, which have collectively garnered over 5 million views in the first four weeks.
Viewers can access teaser episodes for free under a freemium model, while Zupee Plus subscription offers ad-free full seasons and exclusive gaming perks at ₹499 per quarter.
The app’s content is designed for vertical viewing and includes popular global series dubbed in Hindi, catering extensively to India’s mobile-first audience across tier 2 and tier 3 cities.
Zupee plans to enhance the platform with seven new original series by year-end, roll out interactive features, and expand dubbing options for international content.
Govind Mittal, Zupee’s Chief Spokesperson, highlighted that the milestone reflects India’s growing preference for on-demand, minute-long entertainment experiences.

Zupee Studio’s success is a testament to the evolving digital consumption habits in India, where convenience, cultural resonance, and high-quality production are key to capturing viewer attention. The app’s innovative approach, combining gaming heritage with microdrama storytelling, positions it strongly in a competitive OTT landscape.

Source names: ANI, The Tribune, PTI, The Hindu Business Line, The Bridge Chronicle, DevDiscourse

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