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Motorola and Flipkart have launched the Brilliant Collection in India, a dazzling new lineup featuring devices studded with crystals from Swarovski. This innovative collaboration was unveiled at an exclusive event in New Delhi on September 1, 2025, marking a bold fusion of technology, fashion, and luxury craftsmanship.
Key Highlights of the Brilliant Collection:
The collection showcases the Motorola Razr 60 Swarovski Edition, adorned with 35 hand-placed Swarovski crystals set on a luxurious 3D quilted leather-inspired finish.
It also includes the Moto Buds LOOP Swarovski Edition, earbuds with Sound by Bose technology and spatial audio, enhanced with Swarovski detailing.
The devices reflect a unique blend of high-end design with cutting-edge technology, targeting consumers who seek fashion-conscious tech gadgets.
Available exclusively on Flipkart, sales for the Brilliant Collection open on September 11, 2025, coinciding with Flipkart's Big Billion Days sale.
Introduction to the Collaboration
Motorola has partnered with Flipkart and Swarovski to launch the Brilliant Collection, creating devices that are as much about style as functionality. The launch event in New Delhi was a glittering affair with Bollywood star Jacqueline Fernandes as the showstopper, along with prominent creators and influencers. The event highlighted how technology and fashion can converge to offer consumers elegant, wearable tech that speaks to individuality and sophistication .
Motorola Razr 60 Swarovski Edition – A Statement Piece
The Motorola Razr 60 Swarovski Edition stands out with its Pantone Ice Melt color palette, wrapped in a quilted pattern reminiscent of luxurious leather. The phone is uniquely embellished with 35 Swarovski crystals, including a significant 26-facet crystal located on the hinge, plus crystal-inspired designs on the volume keys. The device includes a matching crossbody case to complement its upscale look.
In terms of specifications, the Razr 60 features a 6.9-inch LTPO pOLED main display and a 3.6-inch external pOLED screen for essential notifications and quick access. It is powered by the MediaTek Dimensity 7400X chipset, offers IP48 water and dust resistance, and boasts a durable titanium-reinforced hinge tested for over 500,000 folds. The camera setup includes a 50MP primary sensor with optical image stabilization, a 13MP ultra-wide and macro sensor, and a 32MP front camera, ensuring premium photography alongside luxury aesthetics .
Moto Buds LOOP Swarovski Edition – Fashion Meets Immersive Audio
The Moto Buds LOOP Swarovski Edition completes the collection with its open-ear design, available in Ice Melt and French Oak finishes. These earbuds are decorated with Swarovski crystals to enhance their visual appeal and are equipped with advanced Bose sound technology. Key features include 12mm ironless drivers, spatial audio, and CrystalTalk AI-powered dual microphones for crystal-clear calls. The earbuds provide up to 37 hours of playback time with fast charging capabilities, ensuring all-day immersive audio experience wrapped in a stylish design .
Availability and Pricing Details
The Motorola Razr 60 Swarovski Edition is priced at ₹54,999 for the 8GB RAM and 256GB storage variant, with a ₹5,000 bank discount available, bringing the effective price to ₹49,999.
Moto Buds LOOP Swarovski Edition is priced at ₹24,999.
A combo pack including both the phone and earbuds is offered at ₹64,999, with an effective launch price of ₹59,999.
These products will be available exclusively from September 11, 2025, at 7 PM via Flipkart during the Big Billion Days sale, also accessible through Motorola's official website and select retail stores .
Significance of the Brilliant Collection Launch
This collaboration signals Motorola’s increasing focus on blending luxury with functionality in the tech space. By partnering with Swarovski and Flipkart, Motorola addresses the rising demand in India for technology products that double as fashion statements. The Brilliant Collection uniquely combines engineering excellence with artisanal craftsmanship, marking a new chapter where style and performance coexist harmoniously.
Leaders at Motorola and Flipkart emphasized that the collection reflects a broader vision to make technology not just about performance but also about expression and identity. This launch offers a glimpse into the future of premium devices that serve as both tech tools and style statements for discerning consumers .
In summary, the Motorola and Flipkart Brilliant Collection, featuring Swarovski-studded devices, represents a fresh, innovative approach to wearable luxury technology now available to the Indian market. Fashion-conscious consumers looking for exclusivity and elegance in their gadgets will find the Razr 60 Swarovski Edition and Moto Buds LOOP Swarovski Edition an irresistible pair blending sparkle with substantial tech prowess.
Source: afaqs!, Republic World, TechGig, MobiGyaan
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