Spicing Up the Sip Scene—NHC Foods Enters Drink Domain with Lotmor

Image Source: lotmor.in

In a strategic move to diversify its product portfolio, NHC Foods Ltd has entered into a Memorandum of Understanding (MoU) with Lotmor Brands Private Limited. The agreement outlines key terms for the manufacturing of various beverage and similar products under the Lotmor label, marking NHC’s entry into the fast-growing ready-to-drink and wellness beverage segment.

What the MoU Covers

The MoU includes principal terms and conditions for production and supply
NHC Foods will leverage its existing manufacturing infrastructure to produce Lotmor’s beverage line
The collaboration is expected to enhance brand visibility, expand market reach, and drive revenue growth for both companies

Further details are provided in Annexure A of the regulatory filing

This partnership aligns with NHC’s broader strategy to diversify beyond spices and agro-commodities, tapping into consumer trends favoring functional drinks and health-focused products.

About the Companies

NHC Foods Ltd is a BSE-listed company known for its exports of spices, pulses, dry fruits, and oil seeds, with a presence in over 30 countries
Lotmor Brands Pvt Ltd is a rising player in the beverage and lifestyle segment, focused on innovative formulations and premium packaging
The MoU is expected to pave the way for joint product development, co-branding opportunities, and distribution synergies.

Sources: Rediff MoneyWiz, Economic Times, Trendlyne