Spotify’s new in-app “Import Your Music” feature, powered by TuneMyMusic, allows users to effortlessly transfer playlists from rival platforms like Apple Music, YouTube Music, Amazon Music, and more. Rolling out globally on mobile, this seamless tool encourages user migration while preserving creative playlist features.
Spotify has launched a game-changing feature designed to simplify the transition from other music streaming platforms. The new “Import Your Music” option integrates TuneMyMusic directly into Spotify’s mobile app, enabling users to transfer their entire playlists from multiple rival services with just one tap. This eliminates the need for external apps or complicated processes, making it easier than ever to switch to Spotify.
How It Works
Users can find the new feature at the bottom of the “Your Library” tab on the Spotify mobile app. After tapping “Import your music,” they connect their existing streaming service account through TuneMyMusic and select which playlists to import. Importantly, this process duplicates playlists without deleting existing content from the original platform.
Supported Platforms and Benefits
At launch, the feature supports playlist transfers from leading services including Apple Music, YouTube Music, Amazon Music, Tidal, Deezer, Pandora, SoundCloud, and others. Spotify assures that imported playlists retain full functionality—users can customize cover art, share playlists, invite collaborators, and continue to use smart features like playlist transition mixing and personalized recommendations based on these playlists.
Strategic Move to Attract Users
This integration underscores Spotify’s strategic effort to boost user acquisition amid fierce competition. By reducing friction for potential switchers and preserving their hard-earned playlists, Spotify aims to strengthen its position as the go-to streaming service for music lovers worldwide.
With this new feature, Spotify blends convenience with user-centric design, enhancing the music streaming experience for millions while welcoming new users from various platforms.
Sources: TechCrunch, Indian Express, The Verge, Techloy, Business Standard, Spotify Newsroom.