SRK Takes the Throne: Harpic Crowns the King of Bollywood as Lavatory Royalty

Harpic, India's No.1 toilet and bathroom cleaner that is used by more than 100 million households, has joined hands with Bollywood legend Shah Rukh Khan as its new brand ambassador in a milestone partnership. The campaign, "Harpic Hai Na", launched with a TVC featuring SRK that highlights Harpic's cleaning power superiority over regular detergents, with the assurance of 10X better limescale removal and 99.99% germ kill within five minutes.

 

Shah Rukh Khan felt proud to be associated with a brand that promotes hygiene and dignity, saluting homemakers as the unsung heroes who only deserve the best. Gautam Rishi, Marketing Director, Reckitt South Asia, stated that SRK's values are ideally in sync with Harpic's tradition of trust and innovation.

 

The campaign debuted at Mumbai’s iconic Maratha Mandir cinema, just before the screening of Dilwale Dulhania Le Jayenge, making it a truly cinematic and emotional moment for Indian households.

 

Sources: Business Standard, Pinkvilla, ANI