Startup Spotlight: Why Blip’s 30-Minute Fashion Didn’t Last

Blip, the Bengaluru startup that tried to bring fast-fashion to your door in under 30 minutes, is shutting down less than a year after its launch. Co-founder Ansh Agarwal says the decision wasn’t easy, but it was the right one given the challenges the team faced.

 

What Was Blip Trying to Do?

Blip set out to do something bold—deliver trendy clothes to customers in record time, using a mix of deep tech and micro-warehousing. They weren’t just trying to be another online fashion store; they wanted to change how people shopped for clothes, making it as quick and convenient as ordering dinner.

 

Where Did Things Get Stuck?

The idea got some early buzz, but scaling up proved much harder than expected. Blip was bootstrapped, which meant they didn’t have the kind of funding that bigger players or newer competitors like Slikk and NewMe have attracted. Convincing people to try a brand-new way of shopping for fashion took time, and the company just couldn’t move fast enough to keep up with the capital-heavy demands of quick commerce.

 

What Does Ansh Agarwal Say?

Ansh is proud of the team and the risks they took, even if things didn’t work out. He thanked his co-founder Sarvesh Kedia and everyone who supported Blip’s journey. While the startup is closing, Ansh still believes there’s a future for quick-fashion delivery in India—just maybe not for Blip right now.

 

The Bigger Picture

Blip’s story is a reminder that even the most exciting ideas need time, money, and a bit of luck to really take off—especially in the fast-moving world of fashion and tech.

 

Sources: CNBC TV18, Moneycontrol, Republic World, NewsBytes, The Week, YourStory, Inc42, LinkedIn (Ansh Agarwal)