Steve Madden, the iconic global footwear and accessories brand, has announced Bollywood actor Shanaya Kapoor as its first-ever brand ambassador for India. The partnership marks a strategic leap for Madden, aiming to strengthen its influence with India’s new-age, style-driven consumers through exclusive campaigns celebrating individuality and bold self-expression.
Key Highlights: Shanaya Kapoor x Steve Madden
Steve Madden’s appointment of Shanaya Kapoor as brand ambassador underscores the brand’s expansion plans and its deeper commitment to the Indian market, in partnership with Reliance Brands Limited.
Kapoor will be the face of Steve Madden’s high-profile campaigns for Autumn Winter 2025 and Spring Summer 2026 collections, showcasing footwear and handbags designed to inspire expressive, everyday style.
The collaboration is built on a shared ethos of confidence and self-expression—qualities that both Kapoor (with her fresh, trend-forward aesthetic) and Steve Madden (with statement-making versatility) proudly champion.
Steve Madden’s ongoing campaign, “Step Into Your Story,” positions its creations as more than fashion: each pair empowers wearers to express unique identities and break conventional style molds.
Shanaya Kapoor expressed excitement at her new role, calling Steve Madden her go-to brand for both fashion-forward and versatile choices, and expressing pride in representing a label so closely associated with confidence and global flair.
With Shanaya Kapoor’s star power and growing influence among Gen Z and millennial shoppers, Steve Madden plans to expand both its retail and digital footprints across India, hoping to connect with the next generation of style enthusiasts.
Sources: Hindustan Times, afaqs, MediaNews4U, MediaBrief, MarcaMoney