Sun TV Makes Power Play with £100.5 Million Northern Superchargers Buyout

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Sun TV Network Ltd has clinched a landmark deal to acquire 100% stake in UKbased cricket franchise Northern Superchargers for GBP 100.5 million, marking a bold expansion into global sports entertainment.

Key developments:

The acquisition includes both the England & Wales Cricket Board’s 49% stake and Yorkshire County Cricket Club’s 51% share.
Yorkshire will retain 80% of the proceeds from its stake sale, injecting nearly GBP 40 million into the club’s finances.

Strategic implications:

This move strengthens Sun TV’s international sports portfolio, adding to its ownership of IPL’s Sunrisers Hyderabad and SA20’s Sunrisers Eastern Cape.
The deal positions Sun TV to tap into the growing popularity of The Hundred format and UK’s cricketing audience.

Next steps:

Completion is subject to regulatory approvals and execution of definitive agreements.
Analysts view this as a calculated bet on premium cricket content and crossmarket brand synergy.

Sources: Business Upturn, MarketScreener, Telegraph UK