Supersox Gets a Bollywood Boost: Kartik Aaryan Onboard as Brand Ambassador

Supersox, India's top sock brand, has named Bollywood sensation Kartik Aaryan as their new brand ambassador. The move is intended to boost Supersox's market share and appeal to the youth segment. Kartik, famous for his on-screen charm and huge social media fan base, is set to infuse a new and vibrant energy into the brand.

This partnership is at a time when Kartik's star power has never been stronger, with new successful endorsements of Maruti Suzuki Brezza and O Hi social networking site. Supersox choosing to sign up Kartik is in line with their plan to innovate their image and appeal to fashion-oriented consumers.

The release came along with a chic photoshoot with Kartik wearing Supersox's new collection. The brand intends to come out with a countrywide campaign on both digital and offline media channels, highlighting their extensive variety of socks for different occasions.

Source: TimesNow, Exchange4Media