Despite GST relief and record festive demand, India’s small car segment continues to struggle as buyers increasingly prefer SUVs. November auto sales surged overall, but compact hatchbacks saw muted traction, highlighting a structural consumer shift toward larger, feature-rich vehicles that promise status, comfort, and better resale value.
Industry reports show passenger vehicle sales jumped 20% year-on-year to nearly 3.94 lakh units, supported by GST benefits and festive-season demand. However, Autocar Professional notes that small cars failed to capitalize, with SUVs dominating registrations and driving momentum. Analysts suggest rising incomes, aspirational lifestyles, and improved financing options are fueling the SUV boom, while small cars face stagnation despite price cuts.
Notable updates
• Passenger vehicle sales rose 20% YoY in November, aided by GST relief and festive demand
• SUVs remain the fastest-growing segment, overshadowing small car sales
• GST 2.0 lowered prices across categories, but compact cars saw limited revival
• Consumer preference driven by aspirational value, comfort, and resale prospects of SUVs
• Industry leaders warn of long-term decline in entry-level car demand despite policy support
Major takeaway
India’s auto market is witnessing a decisive consumer pivot: SUVs are now the default choice, leaving small cars vulnerable even amid tax cuts and festive highs.
Sources: Republic World, Rediff, Moneycontrol, Autocar Professional, CNBC-TV18, DSIJ