Sweet Synergy: Lotte India and Havmor Merge to Target Rs 6,000 Crore Sales in World’s Largest Market

Image Source : Business Standard

South Korea’s confectionery giant Lotte Wellfood has announced the merger of its Indian subsidiaries—Lotte India and Havmor Ice Cream—into a single integrated entity, marking a bold strategic move to deepen its footprint in the world’s most populous market. The newly unified company, dubbed “One India,” aims to achieve Rs 6,000 crore in annual sales within six years, leveraging synergies across product portfolios, logistics, and regional coverage.

Key Highlights of the Merger

- The boards of Lotte India and Havmor Ice Cream approved the merger plan on July 29
- The integration is expected to be completed by the second half of this year, with the new entity launching early next year
- Both brands will retain their individual identities to ensure seamless operations and consumer continuity
- The merger is part of Lotte’s “One India” initiative to consolidate operations and accelerate growth

Strategic Investments and Expansion Plans

- Lotte Wellfood will invest Rs 400 crore to set up a new ice cream production facility for Havmor in Pune, Maharashtra
- The new plant will expand regional coverage from western India to south-central regions
- Lotte India had earlier invested Rs 210 crore to establish a production base for Lotte Pepero in Haryana, set to begin operations next year
- Plans include launching localized versions of Pepero tailored to Indian tastes and climate

Market Position and Growth Vision

- Havmor holds a leading market share in western India’s ice cream segment
- Lotte India has recorded double-digit growth and aims to build on its success with Choco Pie and other confectionery products
- The merger will enable cross-leveraging of distribution networks, marketing strategies, and manufacturing capabilities
- Lotte Wellfood views India as a key emerging market with robust economic growth and consumer demand

Leadership Commentary and Long-Term Goals

- CEO Chang-Yeop Lee emphasized the merger’s role in enhancing management efficiency and maximizing synergy
- The company aims to strengthen the local Lotte brand through diversified offerings and integrated supply chains
- The unified entity will focus on building a virtuous financial structure and expanding its product range to meet evolving consumer preferences

As Lotte India and Havmor unite under the “One India” banner, the merger signals a new chapter in India’s FMCG landscape—where global ambition meets local flavor to serve a billion-plus consumers with sweet precision.

Sources: Korea Times, Business Standard, FoodTech News, The Hindu BusinessLine, Medianews4u

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