Swiggy announced that from November 25, select partner restaurants will incur additional charges on orders placed through its ‘One’ subscription service. This move aims to balance platform economics while maintaining value for subscribers and restaurant partners.
Swiggy, India’s leading food delivery platform, revealed plans to start levying additional charges on select restaurants for orders fulfilled under its subscription service ‘Swiggy One’ from November 25, 2025. This strategic decision comes as the company seeks to optimize its business model while sustaining the benefits of its popular membership scheme for consumers and restaurants alike.
Key Highlights:
What is Swiggy One? Launched as a bundled subscription service, Swiggy One provides users with free deliveries, special discounts, and exclusive offers across multiple services such as food delivery, grocery, and package delivery, enhancing user loyalty and engagement.
New Charges on Restaurants: Certain restaurant partners will now be charged a premium commission on orders processed through Swiggy One. The extra fees are intended to offset the platform’s costs of providing subscription-based perks like free delivery and discounts.
Selective Application: The additional charges will apply only to selected restaurants, primarily those with high-order volumes or premium menu pricing, ensuring fairness and strategic balance across the network.
Rationale: Swiggy cites rising operational and delivery costs and the sustainability of the subscription model as drivers behind this pricing shift, aiming to maintain a win-win ecosystem for diners, restaurants, and the platform.
Impact on Restaurants: Affected restaurants will need to factor in these fees while pricing and promotional strategies are expected to adapt accordingly. Swiggy will continue to work closely with partners to mitigate adverse effects.
User Experience: For consumers, Swiggy One benefits will largely remain intact, preserving value in a competitive food delivery market where convenience and cost savings are paramount.
Industry Insight: Analysts view this move as a pragmatic adjustment reflecting dynamic market forces and increasing cost pressures in the food delivery sector.
This change underscores the evolving challenges and innovations in home delivery services as they balance customer loyalty programs with partner profitability.
Sources: Economic Times, Business Standard, Livemint, CNBC TV18.