Swiggy Dineout has announced popular YouTuber and entertainer Bhuvan Bam as the brand ambassador for the Great Indian Restaurant Festival (GIRF) 2026. The campaign, themed “Bill Half. Party Full.!”, will feature Bam’s iconic BB Ki Vines characters, bringing humor and relatability to India’s largest dining festival.
Swiggy Dineout has unveiled its latest campaign for the Great Indian Restaurant Festival (GIRF) 2026, appointing Bhuvan Bam as the official brand ambassador. Known for his comedic storytelling and relatable characters from BB Ki Vines, Bam will headline the campaign “Bill Half. Party Full.!”, designed to highlight the joy of dining out with friends and family at half the bill.
The festival, which offers discounts and deals across thousands of restaurants nationwide, is one of India’s biggest dining events. By integrating Bam’s popular characters, Swiggy Dineout aims to connect with younger audiences and enhance engagement through humor and entertainment.
Key highlights from the announcement include
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Swiggy Dineout appoints Bhuvan Bam as GIRF 2026 ambassador
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Campaign theme “Bill Half. Party Full.!” emphasizes affordability and fun
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BB Ki Vines characters brought to life for promotional storytelling
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Festival offers nationwide dining discounts across thousands of restaurants
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Focus on engaging younger audiences through humor and relatability
Industry experts note that the collaboration reflects the growing trend of brands leveraging digital creators to amplify reach and relatability. With Bam’s massive fan base and Swiggy Dineout’s extensive restaurant network, GIRF 2026 is expected to attract record participation.
Sources: Economic Times Brand Equity, Mint, Business Standard