Tata Play’s Rs 510 Crore Wake-Up Call: Will the DTH Pioneer Bounce Back?

Tata Play, India’s leading direct-to-home (DTH) provider, reported a sharp 44% surge in net loss to Rs 510 crore for the financial year 2024-25, reflecting the mounting pressures on traditional pay TV in the digital age. The company’s total revenue slipped 5.46% to Rs 4,082 crore, down from Rs 4,305 crore the previous year, as its subscriber base continued to shrink—falling to 18 million from a peak of 23 million.

 

Key Highlights

With revenues expected to remain flat and capital expenditure focused on DTH, Tata Play faces an uphill battle to reinvent itself as digital disruption accelerates.

 

Sources: The Economic Times, BW Marketing World, Exchange4Media