Image Source: The Fiji Sun
In a remarkable move poised to enrich Indian clothing options in Labasa, Tej Singh, a seasoned businessman with 16 years of experience, has invested $100,000 to open his new store, Classic Gifts. Officially launched on August 28, 2025, the store aims to meet rising demand for affordable and quality Indian attire and accessories, creating a fresh buzz in the local retail scene. With a comprehensive approach focused on customer service and innovative payment options, Classic Gifts is set to make Indian ethnic wear more accessible and appealing.
Key Developments from Classic Gifts launch
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Tej Singh conducted an in-depth market survey that uncovered a robust demand for affordable Indian clothing and accessories, driving the vision for Classic Gifts.
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The store’s inventory features a wide variety of Indian sarees, lehenga suits, imitation jewellery, cosmetics, and footwear, all directly imported from India to ensure authenticity and style.
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To accommodate customers amid rising living costs, Classic Gifts introduced a flexible lay-by payment system allowing customers to reserve items with a $10 deposit and pay off the balance over three months.
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The shop operates seven days a week, including Sundays from 10 am to 2 pm, staffed by six employees to deliver consistent service.
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The store’s location on Labasa’s main street has already attracted a strong crowd, with several customers immediately utilizing the lay-by system on opening day.
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Singh’s confidence stems from his strong belief that Classic Gifts’ unique focus on Indian ethnic wear will distinguish it in the competitive Labasa retail market.
Business Background and Vision
Tej Singh, aged 45, is an experienced entrepreneur who manages two other shops alongside Classic Gifts. His commitment to his customers shines through his emphasis on excellent service coupled with affordable pricing. Singh’s approach reflects sensitivity to economic realities faced by customers and a strategy that balances high-quality offerings with payment flexibility. This latest venture illustrates Singh’s optimism and entrepreneurial spirit aimed at expanding the availability and appeal of traditional Indian clothing in Fiji.
Understanding the Market and Customer Needs
Singh’s strategy was anchored in extensive research confirming a gap in the market for affordable Indian clothing. The store’s diverse product range targets a broad spectrum of customers who seek authentic Indian fashion without excessive cost. The introduction of the lay-by system is a key innovation addressing the economic challenges many customers face, allowing them to acquire desired items over time without financial strain. Classic Gifts aims to create an inclusive shopping environment where quality Indian ethnic wear is accessible to more people.
Looking Ahead: Potential Impact and Community Reception
The enthusiastic response on day one, with many customers immediately embracing the lay-by option, signals strong community support and positive prospects. Despite intense competition in the retail sector, Singh’s determination and well-researched product offering could successfully carve a niche. Classic Gifts not only enhances Indian clothing availability in Labasa but also contributes to the local economy by employing staff and sustaining retail activity. Singh hopes the store’s success will continue to grow steadily with ongoing customer loyalty.
This fresh investment by Tej Singh represents a notable boost for Indian ethnic fashion in Labasa, offering affordability, quality, and customer-centric innovations to meet contemporary market demands. It also reflects broader growth trends in ethnic retail in Fiji's evolving retail landscape
Source: The Fiji Sun
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