Image Source: Mashable India
Tesla is officially entering the Indian market, with its first showroom scheduled to open in Mumbai as early as mid-July, followed closely by a second location in New Delhi. This marks a major milestone for the electric vehicle giant, which has long eyed India’s rapidly growing auto sector as its next frontier for expansion.
Key Highlights:
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Showroom Locations: Tesla’s Mumbai showroom is set in the upscale Bandra Kurla Complex (BKC), occupying a 4,000-square-foot space on a five-year lease, with a monthly rent of ₹35 lakh. The Delhi showroom will be located in Aerocity, near the international airport, signaling Tesla’s intent to target urban, affluent buyers in India’s largest cities.
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Vehicle Launch: The first batch of Tesla cars—Model Y rear-wheel drive SUVs—has already arrived in India, imported from the company’s Shanghai Gigafactory. The Model Y is currently the world’s best-selling electric car, and its debut is expected to generate significant buzz among Indian EV enthusiasts.
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Market Strategy: Tesla’s entry comes after years of negotiations and a recent breakthrough following CEO Elon Musk’s meeting with Prime Minister Narendra Modi. The company is importing vehicles initially, while monitoring the government’s stance on import duties and potential incentives for local manufacturing.
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EV Ecosystem: Alongside vehicles, Tesla has imported Supercharger components and spare parts, indicating plans to build out charging infrastructure and after-sales support. The company has also started hiring for sales, service, and operations roles in Mumbai and Delhi.
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Industry Impact: Tesla’s arrival is expected to catalyze India’s nascent EV market, making premium electric vehicles more accessible and potentially spurring further investment in clean mobility.
With its first showrooms set to open in July, Tesla’s long-awaited India launch is finally becoming reality, promising to reshape the country’s automotive landscape.
Sources: Bloomberg, Reuters, Times of India, Teslarati
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