The 150 Million Club: Inside Meesho’s Festive Sales Explosion Driven by Bharat’s Women Entrepreneurs

Image Source: Business Standard

Meesho, India’s leading social commerce platform, has surpassed 150 million transacting users, powered largely by women entrepreneurs from Tier-2 and beyond cities. The festive season sales have witnessed unprecedented growth, driven by strong demand for apparel, personal care, and home décor, reshaping Bharat’s e-commerce landscape.

Meesho, the SoftBank-backed social commerce giant, announced a landmark achievement with over 150 million transacting users on its platform. This milestone is a testament to Meesho’s mission of democratizing e-commerce access across India, especially empowering women entrepreneurs from Tier-2, Tier-3, and rural markets who form the backbone of its growth. The festive sales period saw record-breaking activity with surge in sellers, buyers, and category preferences.

Key Highlights:

More than 80% of Meesho’s customers hail from Tier-2+ cities, underscoring the penetration of social commerce in India’s heartland.
Women entrepreneurs dominate the seller ecosystem, contributing significantly to the expansion of Bharat’s digital economy.
The platform handled 2.06 billion customer visits during its recent Mega Blockbuster Sale, with over 117 million hours of shopper engagement.
Prepaid transactions soared by 57% year-on-year during the festive sales period, reflecting increasing digital payment adoption.
Top-selling categories included kurtis, jewelry, lipsticks, puja décor, kids’ ethnic wear, and consumer electronics.
The number of active sellers increased by 57% year-on-year, with roughly 49,000 new sellers joining during the sale window.
Meesho’s AI-powered systems processed up to 52,000 orders per minute at peak times, enabling smooth discovery and personalized shopping.
The company generated over 8.5 lakh seasonal job opportunities, mainly in logistics and operational roles, primarily from Tier 3 and 4 cities.
Meesho’s Video Finds feature, an in-app video discovery format, produced around 1.3 billion views, fueling content-driven commerce.

Major Takeaways:

Meesho’s record user growth and sales boom exemplify how social commerce empowers women entrepreneurs and expands digital retail in India’s smaller cities and towns. The platform’s innovative AI-driven personalization, vast seller network, and festive engagement strategies are catalyzing inclusive economic development and fueling the rapid transformation of Bharat’s online shopping ecosystem.

Sources: The Telegraph India, Economic Times, Business Standard, ANI News, Business World Retail.

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