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Updated: July 01, 2025 08:29
India's luxury model is changing—from owning to experiencing. Visa Infinite sits at the center, offering a gateway to bespoke indulgence for India's rising wealthy. With seamless access to premium travel, dining, and lifestyle privileges, the card is no longer a payment tool—it's a passport to living well.
Experience Over Excess The Indian of today is not chasing status symbols—today they are chasing experiences. Visa Infinite is riding the wave with products that emphasize personalisation, access, and convenience.
Key Points:
81% of Indian tourists now opt for luxury experience rather than traditional extravagance like lavish weddings
Visa Infinite cardholders enjoy handselected travel, dining, and concierge services tailored to their preferences
The card is aimed at the digitally savvy, experience-hungry metro and aspirational city elite
Outside the Metros: The Emergence of Tier 2 Luxury Affluence is no longer limited to Mumbai and Delhi. Indore, Coimbatore, Vadodara are the new luxury centers.
Regional Insights:
Spend on credit cards in non-metro towns has risen 4 times since 2019
Tier 2 and 3 customers already spend over ₹2 lakh per card annually—three times the average of the metros
Visa Infinite is expanding its presence with tailored products for these aspirational segments
Privileges That Speak Your Language Visa Infinite's value lies in its ability to anticipate and enrich everyday moments.
Lifestyle Benefits:
Travel: Free Meet and Greet airport facilities at certain airports, priority immigration, and porter service
Stay: ELIVAAS-operated luxury hotels and special deals offered by ITC Hotels
Dining: Dine with Visa program offers chef-prepared cuisine and special rates at upscale restaurants
Concierge: 24/7 lifestyle concierge for personal services, events, and reservations Security Meets Sophistication Luxury without trust is empty. Visa Infinite safeguards each transaction with security without disrupting the experience.
Trust Determinants:
Tokenized settlements and AI-driven fraud protection
Real-time monitoring of high-value transaction risk
RBI-security compliant infrastructure
The New Affluent Mindset India is now number three globally in terms of billionaires, but the narrative is one of young, experience-rich millionaires. Visa Infinite is not just keeping pace—it's setting the tone for what high-end living is all about in India today.
Sources: The Economic Times, Hindustan Times, Livemint, The Quint, Visa India newsroom