In a recent address at the FICCI Frames 2025 curtain raiser, Kevin Vaz, CEO of JioStar and Chairman of FICCI’s Media and Entertainment Committee, announced that the television industry in India is projected to grow from 190 million households in 2024 to 214 million by 2026. This growth reflects a unique media landscape where both television and digital platforms thrive simultaneously.
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Projected Growth: Indian television households are anticipated to grow from 190 million in 2024 to 214 million in 2026.
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Digital Media Surge: Digital media is also witnessing tremendous growth, adding to the dynamic media landscape.
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"AND" Market Concept: Vaz reiterating that India is not an "OR" but an "AND" market, where television and digital media both coexist and thrive together.
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Impact of Sports: The Indian Premier League (IPL) is the biggest driver of content consumption, with TV viewership at 525 million and 550-600 million on streaming platforms.
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Future Outlook: Vaz was optimistic about India's media future, forecasting it to be the world's third-largest media and entertainment market by 2028.
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Cultural Significance: He emphasized the need to adopt innovation while retaining traditional values in media consumption.
This news highlights India's changing media landscape, which is marked by strong growth on both conventional and digital platforms, paving the way for some interesting developments in the years to come.
Sources: Exchange4media, MediaNews4U, Storyboard18, India Times, Indian television