The Power of Opti-Channel Marketing: How Magicbricks is Redefining Consumer Engagement

In a recent interview, Prasun Kumar, Chief Marketing Officer of Magicbricks, stressed the importance of "opti-channel marketing," where data-driven insights help optimize marketing channels. Kumar highlighted a shift toward brief storytelling in light of reduced attention spans among consumers, as evidenced by Magicbricks' Property Insights series on Instagram. Kumar also spoke on new brands gearing towards such technological innovations as artificial intelligence-powered recommendations for home buying and virtual site visits to enhance user experience. He cited a trend whereby the millennials and Gen Z view homes as investments rather than as assets and the particular increase in interest for properties in lifestyle destinations and religious tourism centers. 

 

Source: Adgully