The Secret Behind EaseMyTrip’s New Personalization Push? MoEngage’s AI Core

Easy Trip Planners Ltd., one of India’s leading online travel platforms operating under the brand EaseMyTrip, has announced a strategic expansion of its partnership with customer engagement and analytics platform MoEngage. This move marks a significant step in the company’s digital transformation journey, aimed at delivering more personalized, data-driven travel experiences to its 3 crore+ user base.

 

The announcement comes amid the company’s broader EaseMyTrip 2.0 initiative, which focuses on scaling through strategic collaborations, tech-driven personalization, and deeper customer lifecycle engagement.

 

Key Developments in the Partnership

Enhanced Data Integration

EaseMyTrip will now leverage MoEngage’s advanced AI-powered analytics to unify customer data across platforms including mobile apps, web portals, and offline touchpoints. This integration will allow the company to build a 360-degree view of each traveler’s preferences, behaviors, and booking patterns.

 

Real-Time Personalization

Using MoEngage’s predictive segmentation and behavior-based triggers, EaseMyTrip aims to deliver hyper-personalized recommendations in real time. This includes dynamic holiday packages, targeted offers on flights and hotels, and contextual nudges based on user intent and location.

 

Omnichannel Engagement Expansion

The collaboration will extend to multiple communication channels such as push notifications, email, SMS, WhatsApp, and in-app messaging. The goal is to ensure seamless, timely, and relevant engagement across the customer journey—from discovery to booking to post-trip follow-ups.

 

AI-Driven Campaign Optimization

MoEngage’s machine learning models will help EaseMyTrip test, optimize, and scale marketing campaigns with precision. A/B testing, funnel analysis, and conversion tracking will be used to refine messaging and improve ROI across digital touchpoints.

 

Strategic Rationale Behind the Move

- With travel demand rebounding post-pandemic and competition intensifying, EaseMyTrip is doubling down on customer experience as a key differentiator.

- The company sees data-driven personalization as essential to retaining high-value customers and increasing repeat bookings.

- By deepening its MoEngage integration, EaseMyTrip aims to reduce churn, increase lifetime value, and improve conversion rates across its platform.

 

EaseMyTrip 2.0 Context

This partnership expansion aligns with the company’s EaseMyTrip 2.0 strategy, which was launched earlier this year to accelerate growth through strategic investments and partnerships. Under this initiative, the company is targeting scalable businesses in travel and adjacent verticals such as wellness, insurance, and lifestyle services.

 

Key highlights of EaseMyTrip 2.0 include:

- Investment in high-potential ventures with up to 49 percent equity stakes

- Focus on spiritual tourism, student travel, luxury experiences, and last-mile mobility

- Expansion into wellness services, airport concierge, and experiential gifting

 

Leadership Commentary

Chairman and Founder Nishant Pitti emphasized that the partnership with MoEngage is not just a tech upgrade but a strategic enabler of customer-centric growth. He noted that the company’s vision is to combine EaseMyTrip’s scale and reach with MoEngage’s intelligence to create travel experiences that feel tailor-made for each user.

 

Looking Ahead

- The company plans to roll out personalized travel bundles based on user personas by Q4 FY25

- Integration with MoEngage’s journey orchestration tools will allow for automated lifecycle campaigns

- Future plans include predictive travel planning based on historical data and seasonal trends

 

Conclusion

As EaseMyTrip continues to evolve from a transactional booking platform into a holistic travel experience provider, its deepened collaboration with MoEngage signals a clear commitment to personalization, innovation, and customer delight. This partnership is expected to set new benchmarks in how Indian travel tech companies engage with their audiences in real time.

 

Source: Business Standard, August 19, 2025