Thomas Cook India Expands Network: Opens First Forex Outlet in Varanasi

Inside the announcement  
According to Livemint, BSE filings, and MediCircle, the new outlet is designed to serve locals, tourists, and NRIs visiting Varanasi, a city with strong international inflows. The company emphasized that the outlet strengthens its omnichannel distribution model, combining physical branches with digital platforms. This expansion reflects Thomas Cook India’s strategy to tap into high-potential emerging markets and enhance accessibility for customers seeking reliable forex services.  

Notable updates  
• First forex outlet launched in Varanasi, located in Nadesar  
• Expands Thomas Cook India’s network to five outlets in Uttar Pradesh  
• Services include 26 global currencies and remittances to 120+ countries  
• Outlet positioned to serve local customers, inbound tourists, and NRIs  
• Strengthens omnichannel distribution combining physical and digital platforms  

Major takeaway  
The Varanasi launch highlights Thomas Cook India’s focus on expanding its forex footprint in high-demand regions. By enhancing accessibility and leveraging digital integration, the company aims to capture growing demand from international travelers and NRIs, reinforcing its leadership in India’s foreign exchange market.  

Sources: Livemint, BSE Filings, MediCircle